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UX Research
Generative research fundamentals
By
András Frank
UX Researcher

Get the skills to uncover real-world user needs

Looking to bring your products closer to your users? Join us for an online training session focused on the basics of generative research. 

In this small-group setting, you’ll dive into practical exercises, including interviewing techniques, script development, and analyzing the qualitative data that comes from understanding user needs, motivation and challenges. 

Perfect for designers, PMs, startups, and anyone eager to understand users better, this course offers hands-on learning with expert feedback. 

Gain the skills to make informed, user-driven decisions that boost product success!

This training includes

Interactive live sessions
Live, adaptable format that addresses real-time needs and questions.

Hands-on exercise
Gain confidence as you practice, knowing our expert is there to help.

Practical insights
Leave with strategies you can implement immediately.

Course certificate
Add it to your LinkedIn profile and resume to stand out in your field.

What will you learn?

Introduction to generative research
What it is, what methods to use, and how it differs from evaluative research
Designing effective interview questions
How to get meaningful insights and how to avoid common pitfalls
The structure of a successful interview
From the funnelling technique to the use of probing questions to elicit deeper responses
Hands-on practice
Writing interview scripts, conducting interviews, note-taking, and analyzing interview insights
Data analysis
How to interpret qualitative research data through techniques such as affinity mapping, empathy mapping, and persona creation
András Frank
András, one of our squad leads, is a user experience researcher, a psychologist and a certified soft-skills trainer. He started his career as a recruiter, holding internal training sessions for colleges on interviewing techniques and related topics. Since joining the studio he has worked on mobile, web, desktop and even physical wearable products in the B2B and B2C space across diverse industries.
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Register on Eventbrite
December 2, 2024
09:00 AM - 5:00 PM (8 hours)
Online event,
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402 EUR