Following the kickoff session, we immediately started reviewing the gathered information and creating the initial wireframes.
How Fankee works
Fankee introduces an innovative approach to bridge the gap between artists and their fans. For two weeks before a song’s release, it’s exclusively available on Fankee, allowing fans to discover new talent and invest in songs they believe in by purchasing up to 10 percent ownership at a base price.
After the pre-release, the track debuts on major platforms, and ownership value grows as streams and shares increase. Fans can hold their stakes or sell them back to Fankee at a higher value within 30 days, offering flexibility and potential profits, while fostering a stronger artist-fan community.
Community aspect
We recognized that the community aspect was the heart of Fankee, and it needed to clear in every facet of the user experience. To achieve this, we designed features and interactions that fostered a sense of belonging, collaboration, and shared purpose among users.

Listening and promoting experience
To address the challenge of designing for both the listening and promoting experiences, we created a consistent and intuitive interface for exploring and engaging with new release songs. The music player was designed with two distinct states, each tailored to a specific aspect of the user experience.
State 1 -Listening experience:
- A clean and immersive interface designed to focus on the track’s cover art and simple music controls.
- A clean and immersive interface designed to focus on the track’s cover art and simple music controls.
- This state allowed users to enjoy the music without distractions, creating a seamless listening environment.
State 2 - Buying and Promoting Experience:
- Optimized to display key metrics, such as the number of interactions and streams the song had received.
- Highlighted content created by the artist using the song, offering users a deeper understanding of the song's impact and reach.

We addressed the challenge of designing for both the listening and promoting experiences by creating a cohesive and user-friendly interface that supported the core functionality of the Fankee platform.
The consistent design language and intuitive controls made it easy for users to switch between states and engage with the music in the way that best suited their needs and interests.
Techniques
- Wireframing
- User flow analysis