UX/UI design and research for AI

How we create a great AI product

Whether it's a feature or a standalone AI product, we believe there are two parts to building meaningful AI.

1 /

Defining the right AI concept

We understand the importance of aligning AI solutions with user needs to create impactful products. Our comprehensive approach helps you identify the right AI concepts through:

AI-focused workshops & discussions

Identify opportunities for using AI in your product. We start by identifying user needs along the user journey, then exploring how AI can meet those.
Prioritise opportunities according to impact. Here, we'll assess which potential AI integrations can have the biggest impact on the overall user experience.
Dive deeper into how different AI opportunities would work. Here, we'll explore in detail how AI integrations should work and how to communicate these to users effectively.

AI Strategy assistance

We can support you into crafting an AI strategy, including clarifying aspects like data collection and integration. This will support you in integrating AI in your product effectively.
In this step, collaboration with your development team is essential to understand how to balance opportunities and challenges that come with AI.

2 /

Designing the AI product

During our design phase, we create prototypes, test them with users, and refine the design in cycles, ensuring that the final product will be intuitive, engaging, and ready for development.

UX & UI design

Once we clarified features, it’s time to translate this information into a seamless UX with a great UI. Here is when we’re going to explore in depth specific use cases, minimizing the impact that AI errors and hallucinations can have on the user experience.

User Research and testing

To make sure everything comes together, we conduct in-depth user research to see how users interact with your product. Whether it’s on a clickable prototype or a proof of concept, we’ll identify any bottlenecks in the user experience and provide actionable recommendations for improvement.

Branding

Even if you have a killer product with a state-of-the-art AI powering it, it will get lost in the crowd without a memorable visual identity. Our designers can help you shape a unique branding to make your product truly stand out.

All the A’s to your Q’s

How long does it take to design an AI product or feature?

Every project is different and we always start by having our business development managers come up with a custom plan for your project. Apart from that, the duration of an AI product also depends on the stage of the project, whether it's starting from scratch or if there is any previous work that we can start from, for example a working proof of concept or branding.
In our UX design process, we put an emphasis on UX research, including design testing, validation, and iteration. This allows us to create digital products and user interfaces that are not only beautiful but also user-centric.

Unlike other UI UX design agencies, we take a proactive and collaborative approach to our partnerships, immersing ourselves in our partners' businesses and industries to gain a deep understanding of their needs and objectives. This helps our experienced UI/UX designers and researchers to come up with design solutions that truly contribute to business goals.

In addition, we’re committed to delivering the highest quality work by assigning each team to focus solely on one client, working 40 hours a week on their project. This ensures that our partners receive the undivided attention and dedication they deserve.

Can you design an AI from scratch?

While we can assist you in developing AI products and features, we don't have the capacity to build AI models from scratch. We can help here with clarifying the data that needs to be collected and how the process should go. However, we would need support from your development team, whether internal or external and from data scientist in order to actually build any AI models.
Every collaboration starts with strategic workshops to understand the needs and goals of our partners. This is followed by UX research with current/potential users to gain insight into their motivations, needs, and pain points. We also analyze the business environment and industry best practices. If we work on an existing digital product, we may audit it to see what’s working and what can be improved.

Once the discovery and research phase is completed, we move on to creating wireframes and prototypes to establish core elements such as information architecture and key screen layouts. We then progress to designing the UI and UX, repeatedly testing it with real users and refining the design to meet their needs. Consequently, our process ensures that each user experience is validated and user-centric.

At the end of every UX/UI design project, we deliver a neat design system that includes all the elements of the new platform, as well as style guides containing colors, text styles, form elements, and spacings. Additionally, we also provide a detailed report of research findings, including test and interview recordings, and design and feature analysis.

How does the collaboration work with your UX agency?

We maintain direct communication with you throughout every UI/UX design project. We follow an agile process during the design work to ensure that we can quickly adapt to any changes in the project requirements. During the collaboration, we dedicate at least one UX researcher and one product designer to focus on your product entirely, dedicating 40 hours a week to ensure that the project is delivered efficiently and within the specified time frame.

Our collaborative approach ensures that we can deliver a high-quality user experience that meets your needs and expectations. Regular check-ins, feedback sessions, and review meetings are essential for effective communication and collaboration between your team and our UX professionals throughout our partnership.

How long does it take to onboard your team to an AI product?

Some of our UX designers and researchers have a basic knowledge about AI and working with AI. We will try to assign those people to your projects so the project can move forward as fast as possible. Apart from that, all our team members can get up to speed with domain knowledge for a specific product and industry in a short amount of time.

How do you keep communication during the project and how do you handle time zone differences?

Thanks to our experience working with different companies around the world, we’ve developed efficient remote work processes. We use a range of collaboration tools including Slack or Teams, Zeplin, Jira and more, so you’re always up-to-date on progress of the project. We understand the importance of clear communication and staying on the same page when working together. That's why we always make sure to schedule regular meetings with your team, usually once a week or more if needed, that fit in with your schedules. On these meetings, you'll be able talk directly our designers and researchers, without having to go through a middle-man.

How much does your UI/UX design service for AI cost?

Our rates are based primarily on the specifics of your project, including its complexity, length, outputs, and team composition. Feel free to reach out to us so we can provide you with a more accurate estimate after learning as much as possible about your project.

UX Design & Research for AI

All the A’s to your Q’s